Who Are We?
Neighborhood Juice & Smoothie Shops serving 100% Organic Cold Pressed Juices and smoothies. As well as healthy sweets, treats and more.
With 3 Locations in Los Angeles. Atwater Village. Highland Park and Downtown LA.
Juice is literally a fountain of health!
It’s no surprise juice bars are popping up everywhere you look these days. It’s one of the healthiest fads to come along, and The Juice is proud to be a part of it. In fact, The Juice was established for very selfish purposes: we wanted this stuff readily available in our neighborhood. Atwater Village is buzzing with hardworking, health-conscious people who know and appreciate the value of a quick dose of nutrition, for immediate energy that won’t slow you down. It’s easy to incorporate into your lifestyle, whether cleansing, snacking, or replacing a meal. Organic, raw, fresh, cold-pressed juice provides the body with the quickest boost of nutritional enzymes, vitamins, minerals, and organize water to replenish, repair, rebuild and regenerate, down to the cellular level, and in the speediest most efficiently assimilated way possible. After much research and our own experiences, we can confidently assure you that our juice will make you look great and feel even better. Now you might ask how? Well let’s start with our process…
Traditional juice bars are most often outfitted with what’s called a centrifugal juicer, which means that the internal system of the juicer, which extracts pulp, is a fast, spinning disk. This technique, although sufficient for immediate consumption, provides inferior quality juice as the process of spinning heats up the produce, killing vital enzymes and exposing it to oxygen. Cold-pressed juice is processed by using high pressure exerted through a hydraulic press machine, which has the power of seven tons (that’s about the average weight of an elephant!), to squeeze out every drop of juice, breaking through cellular walls while avoiding added heat or oxygenation during extraction. This produces the absolute best quality juice available!
Conventionally grown fruits and vegetables tend to be contaminated with pesticides, fungicides, toxins and chemicals, due to the use of fertilizers and such, to produce larger quantities more quickly. “Organically grown” food is food grown and processed without the use of synthetic fertilizers or pesticides. Research supports that organic produce may have more nutrients than their conventionally grown counterparts. Perhaps because their growing process has not been rushed, and without the help of fertilizers and pesticides, plants boost their production of phytochemicals (vitamins and antioxidants) as their way of fighting off bugs and weeds. Ironically, this process makes the growing of fruits and vegetables healthier for us! Additionally, organic farming practices are designed to encourage soil and water conservation and reduce pollution. So organic farming doesn’t only provide superior produce, but it’s better for the environment!
Raw & Fresh
Our produce is delivered fresh daily! So that every day we can juice only the freshest fruits and vegetables at the height of their ripeness. Never pasteurized, processed or preserved, our fruits and vegetables are full of life. This combination of ethics and standards assures our customers the highest quality of living enzymes, vitamins, and nutrients any juice could possibly have to offer, to nourish the cells and tissues of your body in the most speedy and efficient manner possible.